Social
media marketing services is the process of marketing your website through a
diverse group of social media networks. Still a nascent science, social media
marketing is increasingly being recognized as one of the most potent online
marketing communications channels, which will benefit your website through
increasing brand awareness, driving quality traffic and last but not the least
getting you valuable links from reputed websites.
Today the participative nature of the web can easily be recognized from the
involvement of forums, social book-marking sites, blogs and social network
sites that have emerged in the last couple of years. These sites can typically
define your business or brand presence & how it is being perceived by the
target audience.
As a professional social media marketing company, our social media marketing
services experts have provided professional social media marketing services in Pakistan,
USA, UK, Australia & Canada. If you are selling products/services on the
Internet, our integrated social media marketing strategy is a potent method
that will make your site profitable over time.
Our Methodology:
Benefits
of Social Media Marketing
Services:
Increasing
brand awareness:
Arguably the most
valuable and possibly the most intangible long-term benefit that is derived
from a well planned social media marketing campaign is an ever increasing level
of brand awareness. By participating in related forums and effectively
articulating your value proposition you are able to significantly increase
brand awareness. However the success of this strategy hinges on sustaining this
dialogue over a long period of time.
Increasing website traffic:
A well planned social
media marketing campaign will drive quality traffic to your website. Quality
traffic in the form of primary & secondary traffic.
Primary traffic refers
to visitors who come directly from the social media websites. Secondary traffic
is referral traffic from websites which link to and send you visitors, after
they come across your content through the social sites.
Increasing back-links:
A well planned social
media marketing campaign will get you a large number of back-links which are
vital from a search engine perspective.
When a website receives
a large number of natural, permanent links from trusted domains, it develops
authority. Search engines trust it. As a result you start ranking highly for
competitive keywords, which will in turn bring in search engine visitors.
Our Approach - Professional Social Media Marketing (SMM)
Services:
Our affordable social
media marketing services program, is a highly evolved and proven model and
broadly covers the following critical activities:
1. Understanding Your Business:
We spend considerable
time and effort in understanding your business
·
Understanding the
product/market category
·
Understanding the
customer groups
·
Understanding the
customer decision making process
·
Analyzing the current
status of the website on search engines
2. Competitive Analysis:
·
Based on the above
information, we do a comprehensive competitive analysis
·
Competition SWOT
Analysis
·
Understanding their
online strategies and tactics
3. Strategy Development:
·
Based on the above
understanding, we will develop a customized social media marketing strategy
·
And then fine-tune it
with your inputs
4. Account Set-Up:
·
Account set-up with
Facebook, Myspace.com, Slideshare, Squidoo, Twitter, etc.
·
Assisting you in
regularly updating these accounts
5. Blog Set-Up:
·
Blog set-up with
Blogger and/or Wordpress
·
Assisting you in
regularly updating these blogs
6. Online articles Submissions:
·
Assisting you in
creating original articles on your products or services
·
Posting these articles
in select article publishing online resources
7. Online Press Release(PR) Submissions:
·
Assisting you in
creating press releases on your products or services
·
Posting these press
releases in select online PR resources
8. Continuous Monitoring:
·
Continuously monitoring
the overall campaign in terms of its effectiveness
·
Identifying need gaps
and taking corrective action.
·
9. Monthly Reporting:
·
Providing comprehensive
monthly reports which will clearly highlight campaign efficacy across key
parameters
